About

Dictator in Chief @ loclait & (ex) Co-Founder @ Eternal Dream Arabization.


During my 6+ years in the industry, I've managed and participated in practically all parts of the localization process, on every caliber of production (, , ).

I've seen it all—mostly going wrong. Again, and again, and again.

But stacking every hat and watching trainwrecks in slow-mo has its benefits; I developed an uncanny knack for identifying and resolving the complexities of the craft.

That led me to distill what makes an Arabic localization click into a replicable standard.

I then left my freelancing career behind to make that standard non-negotiable, resulting in loclait's uninterrupted string of press & player certified bangers™.

Still hands on. Still personally accountable.
Now and always.